Investwrite Essay

InvestWrite Essay If you need help planning your financial future, then I am the one to help you. Through trial and error, learning from my mistakes, and just getting a better understanding of stocks, The Stock Market Game has greatly improved my knowledge on stocks and has made me an excellent source of information on investing. For the couple that is in their late twenties, I would ask them a series of questions like, â€Å"How much money do you plan on investing? †, â€Å"How long do you have to save? †, and â€Å"Are you willing to take some risks? Since the couple wants to save for their retirement and save up for their child’s college expenses, I would advise that they invest in a variety of stocks. First, I would recommend they invest in Sprint stock. With its low current price at around three dollars, they are bound to make some money, especially with the holiday season so close. Another reason they should pick Sprint, is that it is a fairly large corpor ation, which means that it’s somewhat stable and can benefit the couple in the long and short run. Second, I would recommend they invest in a more pricy stock, Procter and Gamble.Although it’s higher priced, around sixty dollars, this stock comes with dividends and is great no matter the state of the Stock Market. With brands like Bounty, Gain, Pampers, IAMS, and even Pringles, people are never going to stop buying these items just because the Stock Market goes down. That being said, this stock is very stable and will definitely help balance the couple’s portfolio. Third and finally, I would recommend they invest in PepsiCo. With its multiple food related items such as Frito-Lay chips and all the Pepsi related soft drinks, this somewhat pricy stock, is a great way to keep the couple’s portfolio balanced.With the nice addition of dividends, this stock is a sure fire way to make the couple money in the long run. I based my recommendations on a variety of th ings. I looked mostly to see if the stock price was on the rise or going down the drain. If I didn’t think that it would make money, I didn’t choose it. Secondly, I looked for dividends. Dividends are basically money you get from the company’s earnings for each share of their stock you own. So if the company makes money, then you make money. Dividends are usually found on the higher priced stocks, but re great for long term investors. Thirdly, I went for diversification. You want to keep a diversified portfolio so that if one of your stocks fails, then you have something to back it up. If you keep all of your stocks in one related industry, if one fails, then all of your stocks will go down as well. Fourth and foremost, I thought of risk and reward. Risk and reward are important because it bases what stocks are suitable for which people. Younger people can take a higher risk because they have time to earn their money back if a stock or two fails.Older people hav e a lower risk because they usually don’t have a source of regular fixed income, so they can’t earn their money back. All of these factors were key when picking my recommended stocks. Through trial and error, learning from mistakes, and gathering basic knowledge, The Stock Market game has helped so much by giving me the essential tools for picking stocks, diversifying portfolios, and overall just making money in the Stock Market. And it is with these tools that I have recommended these stocks to this couple to which I am sure they will meet both of their goals of saving for retirement, and saving for their child’s college.Works Cited â€Å"PEP: Summary for Pepsico, Inc. Common Stock- Yahoo! Finance. †Ã‚  Yahoo! Finance – Business Finance, Stock Market, Quotes, News. Web. 13 Nov. 2011. . â€Å"PG: Summary for Procter & Gamble Company (The) – Yahoo! Finance. †Ã‚  Yahoo! Finance – Business Finance, Stock Market, Quotes, News. Web. 13 Nov. 2011. . â€Å"S: Summary for Sprint Nextel Corporation Comm- Yahoo! Finance. †Ã‚  Yahoo! Finance – Business Finance, Stock Market, Quotes, News. Web. 13 Nov. 2011. .

Beggars should be abolished Essay

‘Beggars should be abolished: for it is annoying to give to them and it is annoying not to give to them.’ Said Friedrich Nietzsche. In simple terms beggary is a state of extreme poverty but now a days it has become a profession for most of the people. Those 15 seconds, when you’re anxiously waiting for the red signal that is just about to turn green- a small child comes up to your car sticking his face in the window as hard as he can to make himself seen, or holding consumer goods, like tissue packets, biscuits, combs etc. asks you to buy something from him. Sometimes, they run to your front windscreen and start wiping the windscreen with water looking so dirty as if it was an algae habitat. Or sometimes, they just come to you selling their prayers for minimal change. And the ordinary man, thinking that he can do a good deed for the day takes out a shiny 5 rupee coin or a ten rupee note, and hands it over to that child. Of course not all beggars can be professiona l therefore there are some valid causes that cause such issue to be raised in our society. The causes can be classified as economical, social, religious or other. Economically talking about beggary people have no sufficient means to support themselves and their families or rather they are unemployed or under employed. Socially, the breakups and disorganization of families who are surrounded with poverty leads to increase in beggary. Many of the beggars migrate to different countries because of what they see in their elders and therefore they even follow this as a profession. Many of the beggars are physically disabled or mentally disabled and due to this they have to move towards this way of living. Among other reasons may be mentioned those who are forced to beg. There are persons upon whom beggary is enforced. There are orphans that are sometimes deliberately maimed in order that their guardians or some other persons may earn their living. Many normal parents also trade on their children’s illness using these as sources of supplementary income.. Whether walking down the busy streets of Zam Zama Karachi, or the congested lanes of Sadar Lahore, there is a common feature that highlights the weakness of the atmosphere- beggary. There is no surprise in seeing a man of nearly sixty with a crooked back pointing out like a lever, which sets on the art of begging on one side and hardship on the other. Beggary is one of the most crucial problems that overspread the streets of Pakistan. Appalling statistics show that amongst the 180 million  citizens of Pakistan, 25 million are professional beggars, meaning that beggary is the main source of income for these individuals. Not only our country but in Japan and India even the walls are lined with the sleeping homeless, snoring through their beards on a bed of cardboard. According to a survey Beggar Children earn 200 or 250 rupees per day and handover entire money to the Mafia (Which works for this profession) and that Mafia keep a big chunk of earning and leave minimum amount with to these children to take home. This Mafia is taking more benefits of the Street Begging. The Mafia also makes sure that the beggar children are addicted to street-life. Slightly older children are given drugs and intoxicants, permitted to enter places where drugs are sold, incited to beg or borrow and exposed to sedatives. Many rescued beggar children narrate horrific stories about forcible chopping off of limbs. According to certain special investigations by the media, in countries like India, many well qualified doctors are also shamelessly involved in this business and aid the Beggar Mafia. Some other unfortunate young children are â€Å"bought† by the Beggar Mafia from relatives or custodians who cannot afford to keep them or simply do not want them. These chil dren are first brutally beaten, burnt and starved for days in order to make them look miserable and then sent to the streets to beg because â€Å"A hungry stomach has no faith.† In any phenomenon there are effects , the effects of street begging that visitors will take fallacy about the country and they will never come again , also this phenomenon assimilates negative prescription and shadow about the country another effect brining rank and file alien to the country because the beggars didn’t have any parchment or witness from schools and they refuge to begs so that effect on national development , In addition the crimes will increase and the stealing will increase also these are some of the consequences or effects . There are plenty of ways of ensuring that your money is spent on finding real solutions to homelessness and drug and alcohol addiction. Support local homelessness charities that are working with people in need. You can make a donation or offer up your time as a volunteer. Finally, we are not asking you to just ‘walk on by’. By all means engage street homeless people in conversation, even buy them a cup of tea or food. But ple ase don’t give them money. Your kindness could kill. But people like you and I who are fooled by their emotional blackmailing tactics. We want to help and make a difference  in their lives, but we are discouraged by their dishonesty and it is hard to gauge who is sincere and who isn’t. I have come to understand that ‘professional’ beggars are not needy, they are greedy! Ask any one of them to work instead of begging, and you’re met with deadly stares and rude remarks that shake the ground you’re standing on. Request them to leave you, and the knocking on your car’s window gets vengeful and even more persistent. Some even fire choice cuss words at you, while warning you that they will pray for you and your family’s demise. Well, begging cannot be removed overnight. It requires time, patience and wise leadership. All the governments of respective countries have to take note of all these things and then formulate a plan to eradicate beggars instead of compensating them with money. It is always better to show them how to earn money by working instead of feeding them free and social awareness about this subject has to be created or else this problem will only grow.

Compare & Contrast Essay Example | Topics and Well Written Essays - 500 words

Compare & Contrast - Essay Example The word â€Å"Fall† on the other hand (need I say more), connotes perhaps a â€Å"Fall from Grace.† This season reminds one primarily of old age, rot and decay. The scent in the air is of aging pines and burning autumn leaves damp with the cold feeling of a tomb. That same cold rainy dampness often creates an ache in the body that hints at mortality. Yes, there is a time of vibrant colors, leaves turning crimson and gold, but they soon fall to the ground wither and brown. While it is true that the blooms of flowers in spring also fade, they do so in a much more graceful way. Petal by petal fall and decorate the landscape, and just as suddenly they simply vanish. Leaves, on the other hand, have to be gathered up or they simply decompose and decay where they are. For me it seems that the world waits for spring to arrive. Winter is a time of rest and as the spring thaws surfaces, life begins again. Spring is a season of renewal and rebirth, which never comes early enough and can never outstay its welcome. It has often been said that Spring comes in on the wings of robins. The appearance of robin redbreast is the announcement that winter is over and Spring has come to stay. All the birds follow suit after that, cardinals, blue jays, goldfinch and all seem to come out of nowhere and into the here and now. Spring itself seems to magically appear. One day there is only the hint of enclosed blossoms on the Cherry trees and the next day spring seems to be in full bloom. Fall seems to be the season of the crow. The loud â€Å"caw-caw-caw† of this ravenous raven seems to echo through the woods and streets and towns in falls. Cemeteries look appropriately adorned with brown fall leaves blowing about and leafless desolate trees whose empty branches whip in the wind. The crows perch on he limbs in an attempt to replace the missing leaves and dot the trees with their dower countenances. Fall, like the crow,

Justice Studies Perspectives Assignment Example | Topics and Well Written Essays - 1000 words

Justice Studies Perspectives - Assignment Example Somewhat the laws which are created by its own are seemingly more aiming towards moral values of the society. In addition, lawmakers are more likely to cater rules that are about to make them profitable. This may also lead to the subject of power that can be gained in case other people are made to follow the orders which will keep them away from ruling or having their say count for their respective rights. Thus, it can be well asserted that law is not moral as it stands to be. This indicates that people who would be working for the justice system will also be a part of the pretending game where they will present the rules to be completely moral in nature (Simmonds, 2007). In order to practice the morality of the laws that are practiced in any part of the world, it is state that officials may use terms and expressions which are going to pose the role of law as eminent. In real terms, the situation goes beyond it i.e. the safeguard of morality is not undertaken by effective practice of lawmaking but the conduct of people which is also termed as ethical context of societal associations (Posner, 2009). Also, many ethical researchers have maintained that in the wake of finding a paradigm that solely provides justice to people by saturating the aspects of morality remains absent. There is an evident need of the lawmakers who would not suggest the rights of the powerful to be safeguarded over the needy ones or the power implication of the richer over the poor which will make sure that the lower class continues to face immoral treatment in the society (Haakonssen, 1996). Thus, it can be well stated that justice system is something which is man-made and has to be questioned for its immoral practices. The ethical grounds are therefore considered to be different from law. A set of rules which is being followed in one part of the world remains a shallow justice system for those who require moral and just

JUDICIAL SYSTEM Essay Example | Topics and Well Written Essays - 750 words

JUDICIAL SYSTEM - Essay Example The presiding judge enters the courtroom after all others have settled this is usually at precisely 10:00 am. When he does, the people present stand as a show of respect to the authority bestowed upon that judge. He sits down, he then orders for the rest of the people to be sitting. To the left of the preceding judge a panel of twelve juries is sitting, to the right slightly in front of the judge we have witness box, behind the judge we have a door leading to the judge’s chambers (Waye & Paul 337). Mr. Howard is answering charges of raping of a girl by the name Ann while she was playing in a garden at the back of an apartment where they live. The trial begins with prosecution side making remarks directing to jury. The prosecution is laying the ground for what they believe is true and showing their readiness to prove that Mr. Howard is guilty. The defense side addresses the jury with determination to prove that Mr. Howard is innocent and a law-abiding citizen. The opening statements from each side holds a lot of conviction on what they intend to prove (Waye & Paul 338). The prosecution starts to call out his witness and asks questions, the witness gives the evidence in their own words; they narrate what they witnessed as they answer the questions asked. The witness is under an oath, to tell the truth and only the truth. In this case, the first and only witness was a woman who shared the apartment with the victim and the accused. She claims to have observed Mr. Howard on different occasions looking at the Ann suggestively (Waye & Paul 339). On the evening of the unfortunate accident while in her apartment, she heard muffled screams from the garden. She moved towards her window that faced the garden in time to Mr. Howard jump across to the road from the garden. She emphasizes that she is sure it is Mr. Howard. The defense side then takes over and cross-examines the witness. Since, under the

Memo Essay Example | Topics and Well Written Essays - 500 words - 3

Memo - Essay Example The audience intended through this letter is the people of Colorado who have a negative attitude regarding federal laws as being unjust and applied selectively and are interested in knowing the local laws and how the federal government impacts on them. I expect my audience to possess knowledge about drug abuse and the legislations in place regarding cultivation, importation and possession of drugs. They should also know the penalties applicable if prosecuted by the federal government or the state. The author assumed that Bartkowicz was unfairly charged as amendment 20 should have been used instead of the federal drug laws as the federal government had tolerated amendment 20 for over a decade. In this sense, he felt the amendment should be done away with. My response is that Bartkowitcz lacked understanding of amendment 20 and had contravened the Colorado state laws as well as the federal drug law hence was accused justly and even if he was allowed to use amendment 20 as defense, it would be of no use to him. He thus has a case to answer. The tone of the response discourages the audience in using state laws as scapegoat in avoiding prosecution. Although Bartkowicz was to be given stiff penalty, he deserved it for contravening drug law and cultivating marijuana which is harmful to health. The letter is easy for the audience to comprehend and make own judgment regarding the case but the Drug laws need to be elaborated so that they can fully understand. In response to Vincent Carroll’s article that appeared in the Denver Post on 9/22/2010, some aspects of the controversy between federal government laws and state laws regarding drug abuse is brought into light. I analyzed some aspects of the case against Bartkowicz regarding marijuana cultivation and use. My response will stress on the differences and similarities between federal law

Concert reflection Essay Example | Topics and Well Written Essays - 750 words

Concert reflection - Essay Example The music texture is a combination of homophony and polyphony. The use of imitation is also dominant in the concert. The organizing principle of the music is based on contrast and variations. It has a clear flow of ternary form. The music has a slow speed with uneven spacing. Its dynamics is characterized with softness with a piano play. The concert has a wide voice range. It has a combination of soprano, alto, and tenor. The musical instrument families associated with the concerts include Keyboard instruments, chordophones, and brass. The type of singing group in the concert is known as choral groups. This is evident in acappella singing that features in the performance when all voices sing at the same time. It has a clear Chamber music ensemble as revealed by the pattern used. The singers occasionally remain silence while a single singer sings in certain parts. This was a duet performance in Philadelphia by a great artist known as Pink. Her music is known to follow the romanesca melodic formula. This performance is done at times while seated or standing and has a number of accompaniments which may be limited to the mood of the song. The mood of the song is determined by the message in the song. The rhythm is slow and organized in the basic meters. In has much syncopation in almost all the lines of the music. The music is based on major scale. â€Å"The melody is derived from the singer’s vocal tone that aligns well with the instrumentalist.†(O’toole 123) The vertical events sound in line with the music providing good harmony. Being a western music in the present generation, it borrows much from the lineage having major scale. The concert had a high central tone that could ignite the audience. The music had a dissonance musical space. The texture of her this concert is known to be monophony. It has some sections that take the imitation texture. The music form of the concert is has basic elements of contrast and repetition. This form of music

Kidney Stones Essay Example | Topics and Well Written Essays - 750 words

Kidney Stones - Essay Example Men, on the other hand, tend to have complications when passing stones, making their condition known to them. Kidney stones are among many medical conditions that do not have a single, definite cause. Though multiple risk factors have been determined, it has been decided that each individual produces kidney stones for reasons that are specific to the individual body. However, it is understood that kidney stones develop as a result of an excess of calcium, oxalate, and uric acid, which is more than the fluid in the urine can dilute. This causes the urine to become too concentrated. The science behind why excess amounts of these minerals form into kidney stones continues to be researched. The risk factors behind the prevalence of kidney stones include a family history of kidney stones, being an adult, being male, obesity, dehydration, diets high in protein or sodium, and other digestive diseases. Since there are different ways for an individual to form kidney stones, different types of kidney stones have been recognized. Calcium stones form as a result of too much calcium oxalate in the body. This substance is common in many food products and is created regularly by the liver, making calcium stones the most common type of kidney stone (McAninch, 2013). Struvite stones form as the result of an infection in the urinary tract, and tend to be among the largest of kidney stones. Uric acid stones form as a result of an individual not drinking enough fluids or else lose too much fluids, causing the urine to consist primarily of minerals but very little fluid. Cystine stones are caused by a hereditary condition during which the kidneys excrete excessive amounts of the amino acid cystinuria. Regardless of the type or cause of the kidney stones, the symptoms are the same. In most cases, especially among women, a kidney stone does not prompt noticeable symptoms until the stone moves around within the kidney or passes through the ureter, which is the tube that connects the k idney to the bladder. The symptoms associated with the movement and passing of the kidney stone include severe pain below the ribs, pain in the groin and lower abdomen, pain during urination, blood in the urine, foul-smelling or cloudy urine, and frequent urination. If there is an infection that has caused a kidney stone to form, the individual may also experience fever, chills, and nausea. The symptoms of a kidney stone may intensify if the kidney stone shifts in location, such as its movement along the urinary tract. Kidney stones are treated based on what type of stone they are, their size, and where they are located within the body. If the individual has a smaller stone, they are often able to pass it without invasive treatment. In most cases, drinking large quantities of water can help to flush the urinary system, allowing the stone to pass, and over-the-counter pain relievers can decrease the intensity of pain associated with passing stones, especially for men. When needed, me dical therapy is also available in the form of an alpha blocker, which relaxes the ureter muscles (Rose & Post, 2001) and makes passing the kidney stone easier and less painful. When a stone is too large to pass or threatens to cause damage to the kidney or urinary tract, it may be broken up with a procedure known as extracorporeal shock wave lithotripsy, which involves using sound waves to create shock waves that

Critique of Zip Bam Pow Essay Example | Topics and Well Written Essays - 750 words

Critique of Zip Bam Pow - Essay Example There exists a generic and specific arrangement within the continuum that depends on the degree of affinity. The originality of the forms of these components, however, cannot be altered. The arrangements programmed in a manner that makes them look good or right from a human perspective. The appearance is false but Rizzo hold that embracing them is a necessity (Rizzo 2014). Rizzo did not aim his argument at changing the forms of predicates to make them sensible but rather appeared to express the reality in the US. Rizzo puts to the fold what he calls particulars through his experience by identifying and instantiating nature. Robinson disagrees with Rizzo’s views on universal ideas in his article Zip! Bam! Pow! He refutes claims by Rizzo that the way to goodness is by understanding the universe and differentiating the form of its components from the real status of its particulars (Rizzo 2014).Robinson posits that the highest outward appearance of existence is the life of the logical being. The lower forms of the same life in turn serve this. In his explanation, he supports slavery because by following his path, the barbarians were lesser rational beings compared to the Greeks. This was the offshoot of his varying views regarding the econo,mic situation of the US at the time. Robinson claims that all the components of the US with life posses’ inherent potentialities. Therefore, it is upon them to develop the said potential to the maximum. This means that the most satisfying form of human nature is that a person has to use his rational abilities to the fullest. Robinson was much younger than Rizzo was. However, he differed in a ferocious manner him. Robinson’s writing was very different in both style and content. The two only strike a common ground on various matters, which shows that they spend quite a considerable amount of time together. The two great philosophers agree that the life of

Business and Management Personal Statement Examples Essay Example for Free

Business and Management Personal Statement Examples Essay Since my early years, I have been naturally introduced to the world of Business and Economics. Growing up near Central London and Canary Wharf I had always been intrigued by my surroundings and the mechanics of business, and was introduced into the world of Economics further on in my life. My childhood was filled with mini business ventures as well as supporting the start-up businesses of my family’s confectionary store and a technology store, which became the catalyst of my passion for the subject. Recently, I have taken up the initiative to read ‘The Economist’ to broaden my subject knowledge and keep up-to-date with current affairs. I believe a degree related to economics will help me excel in many different fields of work such as business, management, and marketing. I believe that Economics at A-Level and Business at GCSE, equip me with the invaluable skills needed for a degree. The skills I have acquired from studying Business include calculated decision-making as well as learning the ways of raising finance, motivation strategies, and promotional methods. Economics at A-Level has broadened my understanding of economies, firms, and government policy-making as well as making me grasp the importance of finance in society. In my A-Level study of Information Technology, I created an IT-based solution for a business-related problem. This enabled me to develop problem-solving abilities, as I had to evaluate several possible ways of achieving the required solution. Geography requires extensive research and the gathering and creating of information from various sources. I am excited about the challenges that I may face at University, and the chance to advance my skills further. During the summer, I had a work experience placement at Deloitte. I was required to organize and create solutions to different situations in risk advisory, financial services, and technology. This enabled me to apply my skills gained from business such as intense decision-making into a situation. The aim was to analyze each situation and be able to easily identify areas of improvement. I currently have a part-time job at Gadget Converters. Working as a Sales Advisor has helped me to become more confident as I am required to socialize with people from different backgrounds and ages and to handle situations in a professional manner, which I can transfer to a University environment. I also learned about bookkeeping, organizing cash receipts, creating expenditure spreadsheets, and selling platforms. My decision to study a degree related to business was reinforced because of the enjoyment and success I gained in my work experience and current work. Watching documentaries on current affairs ignited my curiosity about the economy and what factors shape it. This degree will allow me to gain wider knowledge and help challenge my theories. I thoroughly enjoy reading; particularly the news and the articles that stem from certain stories. I have also published an article on an upcoming football site called the ‘Liverpool Transfer Room’. This opened the door of publishing articles through the WordPress platform and has given me the opportunity to write to an audience. Furthermore, I regularly take part in activities in my local youth club such as table tennis and FIFA competitions. I have been involved in Young Enterprise scheme, in which students were tasked with brainstorming a product, creating a unique selling point and deciding the target market amongst other factors. The workshop provided me a unique insight into the decisions and running of a business. These activities also strengthened my abilities to lead and comm unicate effectively within a team. I look forward to becoming involved in all aspects of university life, not only academically, but also socially and I feel that I would benefit greatly from a place in university as this will help me to pursue my career in Economics.

Impact of Branding on Social Class

Impact of Branding on Social Class BRANDING AND ITS IMPACT ON MIDDLE CLASS Introduction 1.1 BRAND What is a brand? The Oxford American Dictionary (1980) contains the following definition: Brand (noun): a trade mark, goods of a particular make: a mark of identification made with a hot iron, the iron used for this: a piece of burning or charred wood, (verb): to mark with a hot iron, or to label with a trade mark. A short history of brand The word ‘brand’ comes from the Old Norse ‘brandr’, meaning to burn. In pre-historic times when the initial phases of trade was coming to existence, it was by burning that early man stamped ownership on his commodity, and with the development of advanced trade of goods; buyers would use such marks (brands) as a means of distinguishing between the goods being transacted. For example a farmer with a particularly good reputation for the quality of his animals would find his brand much sought after, while the brands of farmers with a lesser reputation were to be avoided or treated with caution. Thus the utility of brands as a guide to choice was established, a role that has remained unchanged to the present day. With rapid and gradual advancement in the acknowledgement of brand for particular goods and commodity, people started vying for goods with a good reputation i.e. brand. With the elapse of time goods and brands have changed but the basic concept remains unchanged and it is ultimately brand that persuades a buyer to go for that product. And with the advanced and developed market situation, brand has become an identity not only for the company it represents but also of its customers. Brand itself has developed into a niche and people vie for that segregated population associated to that brand. Brand today holds a very specific position and top brands have today become a sense of class amongst the top notch people. People associated to a brand don’t go for the product but rather to the brand itself. And brand has set a platform to the people specially the elite class people as a way of differentiating themselves from others. But today with the financial strength of the overall population brand has become a favorite among the middle class population as well. Middle class population that focused on reliable and durable products in the past have started becoming brand conscious and the major factor for this can be the realization in part of the companies in better understanding of the market scenario of the middle class population and diversifying itself in catering to that segment of people. And in parts of the customers they have started realizing in the concept of quality over quantity. Brand established companies nowadays have started manufacturing goods and services as per the demand of these middle class people with quality goods on reasonable prices. And this has played a major role in attracting more and more people into its circle. But a major hindrance for these products and services has become cheap imitation and delicacy. From the time of establishment of brand, imitation has been found along time, so it can be justified that the practice of unlawful imitation lurked close behind, a practice that remains common till this day, even in the presence of highly developed legal systems. 1.2 SOCIAL CLASS Social class refers to a group of people with similar levels of wealth, influence, and status. Sociologists typically use three methods to determine social class. Humans have evolved living in a closed community and have thus been categorized according to their surrounding and their social identity and circle. Social class is that segmentation which varies the people according to this social status and financial stronghold. Accordingly they can be differentiated as follows: Upper class people Upper-middle class people Middle-class people Lower-middle Class People Lower Class People This segmentation according to their financial situation has been the center of attraction for marketers around the globe. Marketers focus on individual segment of people according to the product and services they serve. Some serve the niche market while many serve other general segments. But with financial increment of other class especially of the middle class, more companies serving the top class have started putting their focus on middle class people. 1.3 Objectives: General Objectives To find the importance of brand amongst general public. To identify the market scenario of branded products. Specific Objectives To analyze the trend of brand influence among the middle class population. To study the stronghold of middle class people in the space of branded goods. 1.4 SIGNIFICANCE OF STUDY Brand has come a long way with the advancement of market and the people associated to the market. Brand nowadays cannot sustain itself only by serving the elite class so the focus has been made relying on the trend and demand of the market, and accordingly their focus has been more directed towards middle class people and their demands. Another aspect of analyzing the situation can be the possibility of threat to the companies itself in trying to penetrate such a volatile segment that are still price conscious in some regards. And identifying the challenges for the brands itself and the consumers is also an important part of this study. 1.5 RESEARCH QUESTIONS Has brand become so strong that it can easily influence the price sensitive population or is it the cheap imitation that has taken over their market? 1.6 RESEARCH STATEMENT The present middle class population feels more connected to the brand they are attached to than the traditional people/ family. With more and more brands being made available at reasonable price, this segment of population has become the magnetic pull for companies that carry its significant brand. So have the companies really succeeded in luring this class of people towards itself or is it just an unsung tale of what they are yet to achieve. 1.7 LIMITATIONS OF THE STUDY Although this study has tried uncovering the areas related to brand and its impact on middle class population, total evaluation may be lagging, and the limitation for this has been mentioned below: As the cause of lack of adequate time and required information, some aspect of this study may do injustice to the overall scenario of the market. Limited number of people of this segment will be interviewed and the questionnaires filled accordingly. Some of the filled questionnaires may have doubtful results so proper information may be absent. 2. Literature Review Brand itself is not a product nor an identity put forward by an individual or a company, rather it is an instinctive feeling that individual carries about for a product or services. Trust and Gut feeling on any product is a brand. And this trust comes from meeting and beating customer’s expectation, which comes from brand values as: Price premium Customer preferences Replacement cost Stock Price and Future Earnings And the main purpose of branding is to get more people to buy more stuff for more years at a higher price. (Brand Gap: A VISUAL PRESENTATION BY MARTY NEUMEIER) And brands that catered to the top class people has successfully lured in more and more middle class population into its circle through this trust it has created amongst the total population. The penny pinching population that thrives on price subsidized products has started minimizing their quantitative expenses to focus more on brands they get attracted to. Different types of companies have different concepts of exactly what it means to be middle class. Using income level as the defining criterion for differentiation of class is reasonable. But simply judging a group by income is far from sufficient for marketers of consumer goods. Such marketers trying to reach the middle class have to know more than their salaries. They must know what makes middle class consumers tick. Income plays a powerful role in most purchasing decisions for any consumer segment, but other elements play a role that is sometimes greater than income. When products are relatively inexpensive, income has little influence on a consumer’s decision making process. Deciding to buy chocolate, for example, depends significantly more on consumers’ emotion and shopping experience—a store’s ambience, for example—than it does on how much money they make. /’Using income as the only indicator of spending habits allows much information to slip through the cracks. In addition, income is a difficult variable to act upon, in part because the data on income can be either unavailable or unreliable in most cases. Thus, companies must find meaningful alternatives to predict what consumers can afford and what they are willing to pay for certain goods and services. Zeithaml (1982, 1988) suggests in most purchasing decision customers objective is to Get the best for the money. This represents the combination of price and value orientation which is the most important consideration for most of the consumers. Crier and Ross (1997) maintains that the greater the perceived value, the greater that the customers will be interested in purchasing. They (Crier Ross) explained the term value orientation saying Consumer trends to select the lowest price alternatives when the options in the choice set are perceived to have the same level of benefit. Consumers are becoming more price conscious does not mean that they always go for the lowest price, rather they will seek for affordable price range among their acceptable quality range. Maccilil, (1987), in his study told about the total business and household consumer market that both classes consider price, quality, convenient location as the most powerful influential factors in selecting or buying consumer goods. In the same time Winklin and Duery (1987) conducted a similar study focusing on the two groups of consumers having high income and low income in USA proved the influential forces earlier described by Maccilil. In the theory of marketing and buyer behavior, the concept of social class is considered the basic determinant of consumption behavior. In fact, among behavioral scientists, there was a consensus that market behavior of individuals is closely related to their social class. In this context, social class was often considered more important than income in affecting buying behavior (Slocum and Mathews, 1970). Though these mentioned research pave a road map as to how brand influence the market of middle class people and how brand has come a long way from being a niche to being available for all in the developed nation; the basic format or the fundamentals remains the same even for developing nation like ours. And it can be concluded that of the all class of people, middle class population has become the center target for the companies to penetrate and establish itself. 2.2 THEORETICAL FRAMEWORK The dependent and independent variables are as follows: Dependent variables Sales Volume Customer Loyalty Independent Variables Availability of products at affordable prices Financial Stronghold Environment Social Up gradation 3. Research Methodology 3.1 Research Design: This research can be categorized as descriptive and observational study. This can be explained on the fact that it is based on what the trend persists on the market place and also includes facts and findings based on survey being carried out. 3.2 Population/ Sampling: Provided the fact of more brand conscious population is on the rise, this report is based only on limited sampling given the limited time period and resources. Not much study has been conducted on this topic; hence it is limited to certain aspect and does not represent the total scenario of the market. 3.3 Nature of data The source of data is categorized on two fronts: Primary Source: Interview Questionnaire Secondary Source: E-Books and magazines 3.4 Data collection technique Interview: Interview is the best and the most effective method of collecting data, because you get a firsthand knowledge about the present market scenario and the impact of what you’re searching for your study. This helps the interviewers gets to observe the intended market and its population and extract the immediate knowledge of the market. Questionnaire: Questionnaire helps the researcher to find exactly what is to be found and analyzed. A perfectly shaped set of questions gives the intended findings. It also helps to get quick results on a limited time frame. 3.5 Expected Findings Through this research I expect to understand the real market scenario of the branded products and its impact on the middle class population; their reaction towards branded goods and services and their responsiveness towards the strategies played by the companies. References: http://www.chinabusinessreview.com/understanding-chinas-middle-class/ http://www.dailymail.co.uk/travel/travel_news/article-2921577/Middle-class-travellers-demanding-300MILLION-upgrades-holiday-homes-luxury-self-catering-trend-takes-hold.html The Oxford American Dictionary (1980) Zeithaml (1982, 1988) Crier and Ross (1997) Maccilil (1987) Winklin and Duery (1987) Slocum and Mathew (1970) Gantt chart / Work plan Budget S.N Particulars Budget Head Amount 1. Travelling expenses Travelling and expenses 700 2. Stationery Miscellaneous 500 3. Printing of questionnaires, proposal and final report Print and publishing 200 Total 1400 Questionnaire Describe what ‘brand’ means to you? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. In which social class do you put yourself in? Upper Class Upper Middle Class Middle Class Lower Class Define your annual income in the scale (in thousand) If others specify†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ What do you see in a product? Price Quality Brand All of the above Scale your reliance on brand? 1086420 Do you always purchase branded products? Yes No Why do you prefer branded products? To maintain social status Brand consciousness Peer pressure Quality What do you think influences people to buy a branded product? Quality Product Availability Competitive Price Good value and services Do you think branded products marketed for upper class people is as same as the products for the middle class people? Yes No Do you think brand has really attracted the middle class people of our market scenario? Strongly Agree Agree Neutral Disagree Strongly Disagree When it comes to consumable goods do you think brand for a product has a significance? Yes No Do you consider yourself a price sensitive costumer? Yes No Do you bargain when buying a branded product or do you settle at the set premium price? Yes No Do you actually prefer brand or does cheap imitation satisfy you? Brand Cheap imitation is preferable Brand helps middle class people to upgrade their social status? Strongly Agree Agree Neutral Disagree Strongly Disagree If you consider yourself a brand conscious person, has brand upgraded your status? Yes No Do you agree the price tag placed is justifiable for the branded products? Strongly agree Agree Neutral Disagree Strongly Disagree

The Waste Land Essay -- Literary Analysis, T.S. Eliot

Faulkner presents sexual desire in The Sound and the Fury as a paradox of both entrapment and freedom. As he works his way through the nonlinear piece, information about sexuality of the characters, sexual symbols, and unfilled desire present themselves, each commenting on one another directly and indirectly. T. S. Eliot’s â€Å"The Waste Land† serves as a helpful lens in understanding the requirements to escape the waste land of the ruined Compson family by providing a backdrop on which The Sound and the Fury can be projected. In The Sound and the Fury, Faulkner experiments with the placement of the individual in respect to time and other characters in order to introduce sexual discourse in a way that comments on the necessity of sexual understanding in the modern world. T.S. Eliot’s â€Å"The Waste Land† offers an interpretation of the modern world that on one hand underscores the disillusionment of the future in a world that is fragmented and bare, and on the other hand, presents a case for recognizing freedom and meaning in the â€Å"heap of broken images† that make up the modern climate. The opening segment â€Å"The Burial of the Dead† looks toward a future that is composed of fragments and paradox. The fragments in the waste land that is presented are that of memory. More specifically, the fragments represent a failure in the human condition to connect memories of the past to those of the present in a way that is hopeful and inspiring. Jewel Spears Brooker and Joseph Bentley present this concept in Reading the Waste Land: Modernism and the Limits of Interpretation. Here they describe a waste land in which â€Å"She [Marie] perceives the dualistic and paradoxical present as cruel because, in remembering the past and intuiting the future, sh... ...cter’s sexual desires but rather puts forth bits of imagery to suggest a meaning. This allows for the reader to interpret which version of sexual desire is the best. In a way, the text offers as many interpretations of sexuality in the modern sense as there are readers since the source of sexual desire is not always clearly stated. Faulkner implements in this way a circular logic to understand sexuality in the modern world, it is the cause of moral decay in the modern world, yet sexual desire is born out of the need to piece together the modern world in some way. Ultimately, one can read The Sound and the Fury through the lens of Eliot’s â€Å"The Waste Land† to gather the importance of hanging on to just enough of the past while surging toward the future, allowing desires to take hold and guide the characters to a destination that offers insight into one’s self.

Dying for Love in Of Love and Other Demons by Gabriel Garcia Marquez E

Dying for Love in "Of Love and Other Demons" by Gabriel Garcia Marquez Based on part of the XVIII century, when the prevalent times of the Spanish Inquisition dominated the powers of the society and the people was ruled by an orthodox way of thinking, Gabriel Garcia Marquez gives birth to "Of Love and Other Demons". According to The American Heritage Dictionary, Inquisition was a former Roman Catholic tribunal established to suppress heresy. The term Heresy originally meant a belief that one arrived at by oneself (Greek hairesis, "choosing for oneself"), and it is any religious doctrine opposed to the dogma of a particular church, especially a doctrine held by a person professing faith in the teachings of that church. Surrounded by many cities, such as Lima, Portobelo and Veracruz, "Of Love and Other Demons" takes place in Cartagena-Colombia, a small city on an island formed by shallow extension of the harbor, and surrounded by a 12 meters (40 ft) thick wall. This city still is a cultural relic, which nowadays preserves some of the stone-built structure s characteristic of the era. "Of Love and Other Demons" reflects how differences in cultures affect people's thoughts as well as what effects it may cause to the society when ruled by a major power. Garcia Marquez, winner of the Nobel of Literature of 1982, has a certain kind of power over the readers. He involves them in a very visual and fantastic space, where the expressiveness and dominance of the language makes the reader stay on his or her way to the end of the story. In a place such as Cartegena, a typical South American town where the popular siesta, the hammock and the huerto of los naranjos, bring up the life of the natural environment; the author relates the story ... ... personalities were shared, since in the time of inquisition, they were ruled by religious and Catholic thoughts that were nothing else that a mirror of non-free life that all citizen should follow. Both the Marquis and Bernarda die turning crazy on each corner of their lives, but the love that the Marquis tried to give once will remain alive although his daughter is not aware about it. Sierva Maria was not possessed by the demons, since at the end of the novel, Garcia Marquez specifies that she dies of love, pulling the grapes off not one by one but two by two, hardly breathing in her longing to strip the cluster of its last grape. Desperation is following her everywhere she goes within her mind, and love and demons cannot pertain to each other, cultures can. Works Cited: Garcia Marquez, Gabriel. Of Love and Other Demons. New York: Penguin Books, 1995.

Afghanistan :: essays research papers

Afghanistan BACKGROUND:  Ã‚  Ã‚  Ã‚  Ã‚  Afghanistan was subdued and occupied by the Union of Soviet Socialist Republic (U.S.S.R. i.e. Russia) in 1979. Subsequently in ten years, anti-communist forces provided and trained by the United States, Saudi Arabia, and Pakistan assisted in the removal of the Soviet power. As the fighting resumed, a fundamentalist Islamic movement referred to as the Taliban managed to seize most of the country. Under their ascendancy, the country of Afghanistan became extremely improvished and suffered from a fallen governmental infrastructure. GEOGRAPHY:  Ã‚  Ã‚  Ã‚  Ã‚  Afghanistan is situated in southern Asia, northwest of Pakistan; east of Iran. It possesses a total land area of 647,500 sq. km. In it’s comparative aspect, Afghanistan is slightly smaller than Texas. Bordering countries such as China, Iran, Pakistan, Tajikistan, Turkmenistan, and Uzbekistan surrounds it. The land is less than 12% arable. 46% of the land consists of permanent pastures and 3% are occupied with forests and woodlands. Mostly rugged mountains and plains in the north and southwest portion of the country make up it’s terrain. Afghanistan is susceptible to natural hazards such as damaging earthquakes, floods, and droughts. This country has a seasonal climate of arid and semiarid air. They experience cold winters and hot summers. Current environmental issues involve soil degradation, overgrazing, deforestation (much of the remaining forests are being cut down for fuel and building materials), and desertification. This country has e stablished international environment agreements to deter marine dumping and nuclear testing, in addition to the implementation of environmental modification and preservation of it’s endangered species. PEOPLE:  Ã‚  Ã‚  Ã‚  Ã‚  Afghanistan possess a population of 26,818,057 (July 2001 est.) This number consists of 42% under the age of 14, 55% classified between the ages of 15 and 64, and 3% over the age of 65. As of 2001, this country has seen a population growth rate of 3.5%, but this rate exhibits the continuous return of refugees from Iran. The life expectancy of the Afghan people is about 46 years of existence. Afghanistan occupies a multitude of ethnic cultures and groups such as Pashtun, Tajik, Hazara, and Uzbek. Most people of this country adopt the religion of Islam with 84% practicing as Sunni Muslims and 15% as Shi’a Muslims. The languages of this country are in a variation of Pashtu, Afghan Persian, Turkic, and much of them in bilingualism. Illiteracy is the prevalent impediment among the Afghan people with only 31% of the population capable of reading and writing.

The Dichotomy of a Feminine Interior and a Masculine Exterior

1.1 IntroductionSpace/architecture is wittingly or unwittingly gendered. Spaces are either considered feminine or masculine ( feminine or masculine being two of the larger genders known ) . Spaces frequently get the features of their users. Spaces occupied by adult females are associated with muliebrity and infinites occupied by work forces are associated with maleness. For illustration, in traditional havelis, we had the zenana country and the mardana country. The zenana country was that portion of the haveli where the adult females of the house spent most of their twenty-four hours. Mardana country was that portion of the haveli which belonged merely to the work forces. So of course, the zenana country began to be associated with muliebrity and mardana country began to be associated with maleness. Spaces are gendered non merely based on the user or the usage of the infinite, but besides based on the handiness of the infinite. We might detect that private infinites are considered fe minine and public infinites are considered masculine. Spaces are gendered based on their high quality every bit good. Often superior infinites are considered masculine and inferior infinites are considered feminine. In many families, the adult females are restricted to the insides of the house whereas the work forces of the household travel out to gain a life for the household. Therefore, we can presume the inside of the house to hold feminine characters and outside of the house to hold masculine characters. This duality between the feminine inside and masculine outside has been compared to nature and civilization, subjective and nonsubjective etc severally. Feminine and masculine are two distinguishable entities. It will be really interesting to analyze the passage from one gendered infinite to another, or analyze the function of different infinites and thresholds in segregating two otherwise gendered infinites. Transitional infinites are besides called the in between infinites or liminal infinites. Bobby Alexander ( 1991 ) in his book titledVictor Turner Revisited: Ritual as Social Changewrites â€Å"The root word threshold is derived from the Latin word for ‘threshold, ’ and literally means ‘being on a threshold† ( Alexander, pg 31 ) . In all contexts, liminal refers to an intermediate province or status, an mediate status in which the liminal entity has features of what it is between, but at the same clip is separate and distinguishable from them. It is a infinite which is basically equivocal and is, by definition, the interaction with which is impermanent. Transitional/liminal infinites are the porch, anteroom, corridors, courtyards, gallery, stairway etc. These infinites frequently do non hold a distinguishable map like kiping, cookery, analyzing etc, but are frequently experienced merely while traveling from one infinite to another. The features that define li minal infinite include layering, disintegration, blurring, and ambiguity. They may be the threshold or the point of separation between two infinites but the separation or the passage may be so seamless that it is barely perceived. This paper talks about the feminine inside and masculine exterior duality and analyses the function of the transitional infinites in organizing or overthrowing the duality.1.2 Need IdentificationSome infinites are associated with muliebrity and some are associated with maleness. Spaces associated with muliebrity are frequently discriminated against. In traditional houses, infinites associated with muliebrity are non merely discriminated against but are besides segregated from infinites associated with maleness. There is a man’s sphere and a woman’s sphere. There are a figure of factors which lead to this segregation of infinite based on gender, societal favoritism of adult females being a major factor. Today, adult females enjoy a comparatively better societal position. This alteration is reflected in the segregation of infinite based on gender, as there are really few infinites which fall entirely in man’s sphere or woman’s sphere. One could state that th ere is no clear man’s sphere or woman’s sphere. The line between the two has become blurred. This thesis aims towards analyzing the duality between infinites associated with maleness and those associated with muliebrity and analyzing the function of liminal /transition infinites and thresholds in organizing or overthrowing the duality.1.3 AimThe purpose of this paper is to analyze the supposed duality between the masculine outside and the feminine inside of a place and understand the passage between the two.1.4 Research inquiryTaking the duality of a feminine inside and the masculine outside, how do we get down critically analyzing the function of liminal infinites in either forming or overthrowing the said duality?1.5 AimsFirst nonsubjective is to analyze the duality of interior and exterior as nature and civilization, feminine and masculine, private and public.Second aim is to happen out the factors that lead to this passage from interior to exterior.Finally analyze the function that transitional infinites play in organizing or/and overthrowing the duality.1.6 ScopeThe intent of this paper is to understand liminal infinites. Liminal infinite in itself is a huge subject. Therefore, I have restricted myself to analyzing merely the liminal infinites at place. My research is traveling to utilize lenses provided by gender surveies. The qualitative and the quantitative facet of passage infinites are studied wherever it is traveling to act upon my research from the position of gender. Anything beyond this is out of range of this research.1.7 RestrictionsIt is a survey of liminal infinites throwing visible radiation on the gendered side of the survey. All the work that has been done on Gender and Space, are basically point of views of popular designers and minds. It is therefore a digest of their perceptual experiences and my critical analysis of the same. Merely secondary mentions viz the books are available which are besides non facts but point of vi ews of others, which may be unequal. Discrimination based on gender can be experienced in traditional places. Today, with the alteration in the mentality of the people, the place of adult females has improved. Cases of favoritism based on gender have reduced but they still exist. Spaces associated with muliebrity may non be discriminated against but are still separate from infinites associated with maleness. Because of the restriction of clip this facet could non be studied in item. There were other restrictions of geographics and resources.1.8 Research MethodologyFirst portion of the thesis trades with understanding the duality between interior and exterior by comparing the inside and outside with nature and civilization, feminine and masculine, private and public. The function of place in understanding the duality will besides be studied in this portion. This portion is traveling to be carried out by reexamining plants of other designer on the topic. Second portion trades with analyzing the passage from one gendered infinite to another. It besides deals with analyzing liminal infinites and threshold in the context of the duality. This portion will dwell of reappraisal of plants of other designers on this topic. It will besides consist of primary and secondary instance surveies of traditional houses/havelis and modern-day houses. Here infinites of each house would be analysed under assorted caputs such as usage, resident, handiness, location etc. The function of different liminal infinites and thresholds in the house in leaving feminine or masculine character to a infinite will besides be studied.1.9 Designation of Case StudySecondary Case Study – Rangrez House in Patan, Gujarat Primary Case survey – Haveli Mubaraq in Malerkotla, Sangroor territory, Punjab Both the houses were inhabited by Muslim household. The comparing of the two instance surveies would hence non hold any major difference based on different cultural patterns. Both the instance surveies have been selected in similar climatic zones. Similar liminal infinites and thresholds are therefore likely to be found in both the instance surveies. These traditional houses are so traveling to be compared to a modern house. A modern house in Punjab has been selected in this respect. As a consequence, the points of difference ( if any ) will non be influenced by climatic and geographical characteristics. So, the difference in the function of passage /liminal infinites in segregating feminine infinites from masculine infinites in both the traditional and the modern houses might be due to alter in the mentality of people.

Lessons Learned Paper

Lessons Learned Paper Na’Kisha Sherrard, MS University of Phoenix Lessons Learned Paper Connecting with a group of doctoral students for the first residency is very frightening. Several students admitted to having feelings of misperception, worry, or uncertainty. Meeting someone new is certainly not comfortable, however the expectations and anxiety of a doctoral program is sufficient for someone to ask why one would choose to undertake a huge venture. This residency has motivated me to endure in my program. There were several eye-openers that revealed development and improvement as a doctoral student.In the last five days, various lessons and experiences were taught and learned but the most important lessons for me include the learning team experiences, scholarly writing, and reflection on the lessons learned. Learning Teams During this residency experience, I acquired a lot about learning teams. In my academic and professional experience, I have been a part of numerous teams. I have had some bad encounters with teams during my duration with the University of Phoenix and presumed that the team experiences at residency would be similar.I definitely applied my situatedness but I understand now a cohort of different personalities can form a successful team where all opinions are heard, all ideas count, all contribute and all appear to demonstrate an authentic interest for one another. Dr. Sally played a major role in team experience. She encouraged an atmosphere of empathy, hope, and interest. She was our main supporter. I appreciate and value the honest disposition Dr. Sally showed. Her charisma made us feel we belonged to the team.We completed several team assignments that allowed us to develop our learning team skills. We had various chances to work in learning teams. We reviewed course articles, course competencies, and were given several activities to develop team organization. We presented assignments on thinking models, constructing meaning, team pre sentations, and scholarly writing. The diverse assignments and activities we had in addition to the combined efforts of Dr. Sally and the students have made me reevaluate the idea of working with a learning team in my classes to come.While are listening to other doctoral students in a learning team communicate what they got from learning; I was able to get another viewpoint that also gets me thinking. My brain absorbed more information from listening to other student’s views. Understanding from other students also makes me try to pay attention to my lessons in a manner I would not have thought of without getting reactions from my learning team. I will be unbiased in the future and not believe that I will experience a negative encounter with a learning team experiences.I will guarantee to show encouraging traits of a team player and stay helpful. Individuals provided with new information and abilities are supposed to not only better themselves but to be instantaneously inspire d to change the world (Mezirow, 1990, 47). I am excited about my next learning team experience and look forward to making a difference. Scholarly Writing There was so much knowledge gained about scholarly writing and what it includes. These past five days has strengthened what I previously understood about this subject.Throughout several assignments we have did in class, I learned that scholarly writing must be involved. There are certain parts of scholarly writing that are not flexible. Scholarly writing must be written in third person, written for a reason, cannot be prejudged, avoid suppositions and be backs by evidences, theories, and data. I also learned new terminologies that have to do with writing such as anthropomorphism. Trustworthy sources must be used in scholarly writing. I learned a great deal about the choice of sources to use and about scholarly writing.The constructing meaning assignment helped reinforce the importance for trustworthy and legitimate sources in schol arly writing. I believe the assignment we accomplished personally where we had to select and analyze an article helped show how significant it is to use the correct sources. The resources used can also be deceiving and seem to be qualified, but may only be just an opinion of that author. To avoid this, we must use scholarly, peer-reviewed articles to back up our statements. One of my ultimate disappointments as a college and graduate scholar is not putting more importance on learning to become a critical writer.Although I think I obtained a great knowledge from awesome universities, this is one subject where I was dissatisfied with myself and the instructors. I desire that they would have held me responsible to being a critical writer. I would definitely tell an individual that is looking into pursing their doctoral degree, if writing is a weakness you should be not embarrassed. It is better to be mindful of this task and do all that can be done to improve it as early as possible. S earch for assistance immediately to learn to write appropriately and it will help throughout one’s education and career.With all the information I obtained about scholarly writing, I plan to use it to numerous types of writing I will do in the future. I can use this knowledge I acquired on this subject for different types of writings at the scholarly level during my studies at the university and beyond, upcoming course assignments, discussion replies, spoken conversations on the subject and my dissertation process. I can give this knowledge to my colleagues and well as other doctoral students to help advance their writing. I can also use what I acquired when I begin my study process whether it is on quantitative or qualitative study.Reflection One of the most valuable topics I learned was reflection. Reflection is scholarly and emotional activities in which a person engages to discover their encounters in order to guide new perceptions and gratitude (Mezirow, 1990). I also le arned the variations amongst critical reflection and reflection. The process of critical reflection covers three points: discovering suppositions that motivate views and behaviors, examining the precision and rationality in how we tie suppositions with our encounters of realism, recreating suppositions to make them more general and encompassing (Mezirow, 1990).During the different course activities we completed, I learned the value of reflection. This residency offered several chances for the students to reflect on what was learned. There were several practices used to promote reflection during this experience at residency. Our nightly journals were just one of the ways we could reflect on what was covered every day and focused on what we learned on each subject, how we can use what we acquired, what we learned about ourselves and how the class information and encounters have shaped our means of reflecting.This was not the only way of reflection we practiced during the residency. We encountered other types of reflection that inspired the practice of critical thinking. The residency essentially began with a type of reflection on why we were personally here and out purpose statements. We integrated reflection methods as we finished our reviews of the articles and talked about how we will use what we absorbed on writing assignments in the future. We also learned to reflect as a team. The comments we gave other teams was a type of reflection.We were able to help enrich their presentations while reflecting on methods we can individually advance personally and on a team. I can definitely foresee myself encompassing the lessons I learned on reflection. Dr. Sally made a recommendation to start journaling and I plan to apply the practice of journaling my reflections. I intend to use my critical thinking skills and reflection while working in teams and at work. Previously, I felt that reflections were strained when I finished my weekly summaries in previous courses, how ever I do understand the significance of reflections.This valuable practice will continue to develop me as a scholar, practitioner and leader and improve me be self-conscious so I can supportively touch others around me. â€Å"The processes of writing and reflection can help to clarify some of the whirling and unfocused thoughts that sometimes get in the way of more productive thinking† (Wellington et. all, 2005, p. 36). Conclusion Year One Residency was very gratifying. I have developed resourcefully and individually because of this knowledge. Although, when I arrived I was unsure of what to expect, I was relieved rather quickly.I met some awesome doctoral students and gained a great deal of knowledge that I can apply to my everyday life. This has been a rewarding and I am excited about Year Two Residency. References Mezirow, J. (1990). Fostering critical reflection in adulthood: A guide to transformative and emancipatory learning. San Francisco, CA: Jossey-Bass. Wellington, J. , Bathmaker, A. , Hunt, C. , McCulloch, G. , & Sikes, P. (2005). Succeeding with your doctorate. Thousand Oaks, CA: SAGE Publications Inc.

New Burger King Seven Incher Ad Report Essay

Advertising has a big effect on selling products or propagandizes. That’s why; companies and organizations start to increase their advertising expenses. A research made in 1985 indicates that in 1983, companies worldwide spent $19,837,800,000 on advertising. In 1984, $23,429,700,000 was spent and in 1991, about $52 billion was spent on advertising by companies. This shows us that companies understood that advertising is the best way of selling. All of these companies want to make their advertisements effective and memorable, but what makes an advertisement memorable? An illustration, a headline and a copy can make an advertisement incredibly memorable. The first feature, which makes advertisements effective, is an illustration. An illustration has a great effect on advertisements. They can easily make them memorable. First, the size of the illustration is very important for effectiveness of the illustration. The size of the illustration should be between 1/4 and 2/3 of the page such as 66% of top-scoring advertisements. So you can put headline and copy on the blank side of the page. For example, inad, advertisers used 2/3 of the page as an illustration. Secondly, the subject of the illustration is very important to capture customers. Most (36%) of the top scoring ads uses the technique of borrowed interest. For instance,   uses borrowed interest. In headline it says, †, that’s why, advertisers used a woman, which look like a surprised. To conclude, an illustration may make an advertisement such as, very effective with its size and subject, but there are more can make an ad memorable. The second feature that makes an ad memorable is a headline. A headline has a great effect on stopping power. It makes people stop and read the rest of the ad. So people may buy the product. First, the size of the headline is very important to make a headline memorable. It should not be very small or very big. The top scoring ads use commonly half inch or in rare cases less than half-inch headlines. For example, in ad, advertisers used a headline, which is 2. 5 inches. First row of the headline is written bigger than the second row, because advertisers wanted to make both rows in the same width. Second, the length of the headline is as important as the size. If the length of the headline is too long, people may easily forget it or don’t want to read it because it is long. 36% of the top scoring ads uses a headline between 1 and 6 words. So it can be memorable. For instance, advertisers used 5 words in the headline of   It is a basic phrase, which people use in their normal life. So, it is easy to remember. In conclusion, a headline is a basic way to make people remember the ad, but still there is one more thing to talk about. The last feature, which makes an advertisement effective and memorable, is a copy. Actually, copies haven’t a big effect on effectiveness, but after people stops because of the headline and the illustration, the copy becomes important. First property, which makes a copy effective, is its length. About 70% of top scoring ads have copy, which has words between 26 and 100. So people can read it easily and it will not bore them. For example, and has a copy made by 47 words. So it is easy to read and understand. Secondly, the message of the copy is a big effect on ad. Every copy has its own message. Some copies give people information about the technical specifications of the product. Some explains how to use it and some tells how the product will make you happy. The major (33%) part of the top scoring ads’ copies includes information about the usefulness of the product. So the advertisers can easily fool the customers. For instance,   ad’ copy is about effects of the hamburger on the potential consumers. To conclude, even though the copy is not very important at the beginning, it becomes very effective with its length and message. In other words, most of the top scoring ads such as   uses illustrations, which do not fill all of the page and includes the subject of borrowed interest; headlines, which are about half inch and less than 7 words and copies, the lengths are between 26 and 100 words and explains how do the products helps you, to improve their sales. However I am sure all these would change in the future such as entire page illustrations and copies less than 50 words.

Develop a Coherent Marketing Mix for a New Product or Service Essay

In this assignment, I am going to describe and explain how Apple uses the marketing mix for one of its latest product, a mini IPad. Marketing mix Marketing mix is commonly known as the 4Ps: product, price, place and promotion. These are controllable element and it importantly use when determined and adjusted until the right combination that serve the needs of the product’s consumers. Description of the product The product I have been chosen is one of the latest product of Apple which have been released during November 2012, the mini IPad. This new IPad is available in two models, one with Wi-Fi and another is Wi-Fi + cellular. The IPad mini has two colours which is black and white and the price range is from  £269 to  £529 Target market The target market that chosen for the mini IPad is male and female between the ages of 19 to 49, those that are currently in further education or in employment. Also, it is also targeting at Apple loyal customers. The reason for this market group is because, people between the ages of 19 to 49 are more likely to use high technology product. Especially with people who are in education and employment because they will need to use tablet for works purposes. Product life cycle When developing a product, Apple must consider factors such as, customers’ wants and needs, the physical appearance of the product, the quality and reliability of the product.  All products must go through a product life cycle which is an important concept in marketing. The product life cycle describes the stage that many products must go through. However, many products will not be able to reach to the final stages because of decrease in demand of product failure. The four stages of the product life cycle are; * Introduction – researching, developing and then launching the product * Growth – when sales are increasing at their fastest rate * Maturity – sales are near their highest, but the rate of growth is slowing down, e.g. new competitors in market or saturation * Decline – final stage of the cycle, when sales  begin to fall Reason for chosen product The reason that I have chosen the mini IPad is because; the mini IPad is one of the latest technologies available in the market at the moment. Moreover, it is also because, all the applications are available and easily to download from the Apple store that have been built in with the mini IPad. Plus, the mini IPad is light in weight and with the Wi-Fi and cellular connection available it is very easy to carry along. Therefore, this mini IPad has been designed to meet many of customers’ requirements of an ideal table which are; efficient, portable and easy to use. Another reason that made me to select out this product is because of its attractive appearance. Apple has designed this product to meet both genders as the mini IPad is available in two colours; black and white. Normally, the attractive classic black is an option for male while the stylist shinny white is for female. The appearance and packaging of the product is important because the consumers must look at the appearance first before knowing the quality of product. So, if the mini IPad is badly presented its may not be able to catch customers’ eyes. Moreover, one of another important reason for chosen the mini IPad is because, Apple is popular for developing quality and high performance product that can last for long time therefore, it is very likely that the mini IPad are also to have a high quality performance. Pricing Out of the 4Ps, price is the only element which creates sales revenue for Apple while all the others Ps are costs. . The price of an item is clearly an important determinant of the value of sales made. Researching consumers’ opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay Pricing strategies is not an easy for business including Apple, to determine because the price must be reasonable and appeal to the target market. Within pricing strategies, there are three factors to its; cost based pricing, customer based pricing and competitor based pricing. Cost based pricing is when price is determined by adding a profit element on top of the cost of making the product. Customer based pricing is where prices are determined by what Apple believe customers will be prepared to pay. While competitor based pricing is where competitor prices are the main influence on the price set. Currently, the price range of the mini IPad is from  £269 to  £529. This price range is determined based on the combination of cost and customer based pricing. It is based on the cost based pricing because, people who are actually buying the mini IPad are not interested in the production cost of the product but instead, what they are interested in is the value which the mini IPad provides them. Moreover, it is also considered as customer based pricing because, the price range of the mini IPad is considered as a premium price for a tablet. However, demand for the mini IPad is still high because mini IPad are seen as quality product and people are obsessing about it so they are willing to pay at the high price, therefore the price for this product is seen as reasonable for the target market. Promotion Promotion is all about communication, the process where businesses tried to raise awareness of products to the customers. Therefore, the main aim of promotion is to ensure that customers are aware of the existence of the products and also, persuade and encourage customers to buy the products. Normally, business would use AIDA model for its promotion. AIDA stands for; * Attention : A process when Apple need to attract and grab the customers’ attention by having a standing out point. * Interest: A process where Apple need to create interest in the mini IPad by demonstrate its advantages * Desire: A process where Apple need to move from discussing benefits to specifically how those benefits will help that customer. * Action – A process of getting the customer to buy the mini IPad. Promotional mix Furthermore, there are many types of promotional mix which is promotional methods for Apple to choose from. Example of promotional mix are includes; advertising, personal selling, public relations, direct marketing and  special promotion. Not all businesses are using the same types of promotional mix so in term of Apple, because the mini IPad is a premium product, Apple is less likely to do a special promotion such as buy one get one free. But instead, promotional mix, that Apple would be using are like advertising. Because Apple is a large global business with high profits figures therefore, they are more likely to use expensive type of advertisement. For instance, a television adverts during a prime time slot, electronic billboard and whole page print advertisement on Guardian newspaper. Similarly, Apple are also likely to use direct marketing which is a channel agnostic form of advertising that allows Apple to communicate straight to customers via text message, website and email. As evidences, if people are to visit Apple webpage and sign up for newspaper, they will definitely find information about all new products of Apple including the mini IPad. Place Place in marketing is also known as distribution channel, a location or methods where customers can buy what the businesses is offered. So, the main objective of place in marketing mix is to make products available in the right place, at the right time. So for example, if there are no Apple stores in London, many consumers would not bother to go all the trouble to buy the mini IPad. Distribution channel can be direct transaction between Apple to consumers but, it is can also be from Apple to retailers like Tesco then to consumers. Moreover, there are many distribution methods that business can choose from and each one of the business choose a different way to approach it to their customers. For example, market stalls, online, and stores. When Apple are to consider to select their distribution channel, they are certain factors that they must aware of. The first factor is market segment, so a place that must be familiar with the target market. Second factor is changes during the product life cycle as different channels can exploited at the different point. The third factor is the amount of training and support the distributor requires. In term of Apple, because they are a global business so, they are currently having many channels to distribute its mini IPad. The most common channel is through the Apple store that available to visit across many cities. However,  because demand for Apple’s product is too high, many consumers now prefer to pre-order and buy the product online which is much quicker and efficient. Conclusion In conclusion, all of the 4Ps elements of the marketing are to have a major impact on the mini IPad, therefore it is recommend that Apple must always careful with it.

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